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Dex Alvaro | [email protected]

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ROLE:

UX Designer & Writer

WHAT IS THE XVSX SPORTS APP?

It’s a basketball app (founded by Metta World Peace, aka, Ron Artest) that connects players with other players and tournament hosts in their community.

GOAL:

Utilize UX research feedback to create a medium-fidelity prototype that improves user experience.

RESULTS:

I contacted Metta’s business manager, Hedi Buech, to share my case study. She loved it! Because of this, she commissioned me to perform a UX website audit for XvsX Sports and write a blog article (This or That?).

CASE STUDY**:**

The goal of the case study:

• Define the core audience of the app.
• Streamline the user's data-gathering process.
• Improve the user experience of current & prospective users.

**Published by UX Planet (⬅️ click the link for the full story)**

UX Research Survey Results:

PAIN POINTS:

**Onboarding ****— unclear about the app's target audience

**Navigation ****— eliminate confusion and establish a clear distinction between the user's (basketball players & league operators) options

Look & feel — too many options, a little cluttered, feels more like a forum than a social media app

XvsX Sports app (Onboarding Process)

Proposed Onboarding Process (New UI)

XvsX Sports app (Navigation)

Proposed Navigation | Look & Feel (New UI)